Parallax 1

Once we were introduced to the new project, I felt like it will be a lot challenging since it requires a high level of skills. Although after looking at a few examples that students have done in the past, I felt better as it looks less challenging to make. I really like photography and film making so I am excited to work on this project. I did more research after class about parallax and found out that there are different types, and a lot of people that design their websites use parallax to showcase their website, so it’s not only done in films/photos.


I have three Ideas in mind and I have sketched them out to show next class. Screen Shot 2018-01-15 at 7.59.35 PM.png




This project about creating a packaging that is recyclable or reusable. This product is named Cherry Berry, it is an organic cherry and berries drink harvested from Al-Sulaiti farms in Doha. It is packaged in a glass bottle, where the bottle can be used again for storing other liquids.


Sentence 4


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After having our next critique, a huge improvement has been made looking at my work and other people’s work too. The professor chose the best out of each students work and pinned them up to talk about.



This time the critique was focused on the placement of the sentence on the paper. Some students presented their sentence in interesting forms, while other needed to place them in a better place. Even though my sentence was placed in the center, I displayed it in good looking way, and I feel like if I placed it elsewhere on the paper, it wouldn’t look good as my sentence is centered.

Task: Add color to your favorite

Sentence 3

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During class we had a critique, the professors asked us to pic one good and one bad example of other student’s work and pin it up. The professors focused more on the “good” examples explaining things that need to be improved. The way the sentence is aligned, the way the kerning of the words, the way the sentence is tracked, and color choice for some people. Also the placement of the sentence on the paper played a big role, and the space around it too. Also avoid making steps. A lot of things made sense to me during the critique, I feel like I am able to pick up on the things that need to be improved, and could see the mistakes I and other students made.


Keep in mind:

Informed decisions – Intention, Emphasis

I went back home and decided to use rulers on my indesign files for my sentence. Working with the rulers really made things neater and more appealing.


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These are my favourite 2:


Sentence 2

I had to choose a sentence from my sentences, and put it on an a3 and a4 pages and try different ways by placing it on the page to make it interesting (serif, san serif, koufi, nask, 10 each).

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We had to choose our favourites and put it up for a critique. After looking at some peoples work, the professors mentioned that we should avoid doing crazy things like






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Which I did for one of my examples. I had to make something more appealing yet simple and intentional. I had to avoid making words like falling actually falling or making it it italics. After having this critique, I went home and tried playing around with my sentence keeping in mind the feedback and critique we had today. I had to work with my Arabic sentence since my WORD is in latin.



Sentence 1

I had to choose two words from a folded paper of nouns, verbs, adjectives, and adverbs. I was then assigned to make a sentence out of the words I got, the sentence can be up to 10-15 words. I came up with two sentences. I thought it was challenging at the start to come up with a sentence from the words I got, however after creating the first sentence I found it easier than I thought which lead me into making another sentence.

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I chose to work with the first sentence, because I found it weird and funny. I then had to translate my sentence into Arabic, which was the challenging part. At the start I translated the words I knew, and for the words I didn’t know I used google translate, which was a bad idea because a words could have multiple meanings and I got a few different meanings which made me question which one fits better, I tried my best putting the sentence together. As I wasn’t sure about the translation, I showed it to some of my classmates, and they said that it looked fine.


I then had to choose serif, san serif, koufi and nask (25 latin 25 arabic), to test my sentences with. I had to test them in different sizes, 8, 9, 10, 12, 14, and apply the character length where 25, 35, 45, 55, 64, 75 words had to be one line, use the tracking tool -100, -50, 0, 50, 100, alignment of the sentence, set in bold, italic, regular, all caps small caps, color C= 100 M= 50 Y= 25 K=25.


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During class, we had to pic our two favorite and put it up for a critique. We discussed how some sentences worked and how some didn’t. For example, some of the sentences that students choose had a heavy tracking, which made all the words very close and was hard to read. We discussed the things that we should avoid, and the simpler it is the better, and the more readable it is.My favourite fonts where the larger in size, as it was readable and clear, especially for the arabic, I like the ones that are 14 in size.




Countries Assignment Process 8

I then went on to create the Daiso shelves. While Megamart and Carrefour are known places, Daiso is a Japanese store that sell a lot of different things from stationary, to home accessories, to party decorations and more.   screen-shot-2016-10-24-at-12-08-26-am

I used the same shelves again and same tags. I really played around with the colours for this shelve, I made it colourful and fun.

This is a very interesting combination because the previous shelves I created are based on food, while this one is based on a variety of things. I didn’t base this shelve on a certain section in the store because it had a lot of things, so I based it on different things (a combination of different sections). Kitchen accessories, party decorations, school stationary (books), picture frames etc.


The back of all the cards are the same to match the theme of shelves.

I will be read to print by next class.

Countries Assignment Process 7

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I visited Carrefour to have a look at their Japanese section. It’s very different than the section in Mega Mart. Mega Mart’s Japanese section mostly  have food that is in cans and jars and packages, while in Carrefour they offer immidiate Japanese food like  freshly made sushi that is packaged in plastic boxes and put in a refrigerator shelves.

This is the Carrefour shelves i created through using illustrator.


I decided to make all my shelves the same and with the same Japanese tags. A lot of the colours I used are green, orange, and white and black, because i noticed from the real shelves that these colours are used a lot.

The Word Process 7

Shooting 2:

I used my camera for the shoot today, however I did not use a tripod this time. I used a small ladder to take the picture from a high angle. I set up my letters and added a few cigarettes around, a pocket on the top left, a little tobacco next to the ee’s, a bit of paper next to the r and f, and a bit of ash next to the u and l. I put an unlit cigarette on top of the C to make it look like it fell from the letter.

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It was difficult shooting outside, it was a windy day and the cigarettes on the floor kept moving out of place. I had to let some people stand on each side to stop the wind from moving the cigarettes. On the bright side, I got nice pictures. I had to play around little with the camera settings to get good lighting.

After choosing the picture I want to use, I settled it up on photoshop, changed from RGB to CMYK. Then I fixed the lighting a little bit because it might print out  a little dark.


I printed it in A2 size. I was unsure which if I want it to be on glossy or matte paper, so I printed it on both.


I think it looks better on matte paper, I feel like it suites the theme of cigarettes more, therefore I chose matte.


Mural Process 3

We were told we had to add colour to our mural. We came up with three different designs and proposed it to the professor. We chose to add colour between our design as if colour is falling from the top and moving between the design.

We stuck our design next to our painting to guide us. We first painted using the colour blue. However, the colour did not stand out and didn’t match a theme with the other paintings. Not all of the group members agreed on the blue colour in the first place. We then decided to colour over the blue with bright green, to make it stand out, this time we all agreed as a team. The professors also suggested to change the colour. This step was difficult because the colour blue was dark and the green is green and light, so we had to paint a few layers to cover it up.




This is the final outcome:


I am happy with how it turned out, I am glad we changed the colour from blue to green, I believe it gave it  a nicer effect and made it stand out more. Next time I would plan better and agree with all my group mates on an idea instead of starting and then changing the plan.